About

About Joseph DeFranco

Freelance Content Producer | Creative Production Lead & Design Logistics Problem Forecasting~Event Producer
Award winning senior producer with over 20 years of broadcast and content production, management and Live Event experience.
Past accounts: FDA-Anti Smoking, Jamaica Tourism Board, Amtrak, Beiersdorf, Forest Labs, Ironwood, Eli Lilly, Abbvie, American Express, Progresso Soup, Miller SAB, IBM, Kraft Foods, Kimberly-Clark, Cadbury, Folgers, General Mills, Procter & Gamble, Verizon Wireless, Schering-Plough/Merck ,NY State Tourism, American Red Cross, Library of Congress, Motorola, AT&T, IAMs, Tide, Luvs, Huggies, MaxwellHouse, ONDCP and, Coca-Cola.
Hands-on Intergrated Senior Producer with deep expertise in creative production, brand activations, and experiential events for global consumer, healthcare, and tourism brands. Known for managing high-profile clients and complex projects across digital, broadcast, and live environments. Adept at building efficient workflows, directing cross-functional teams, and ensuring seamless creative delivery from concept to launch
CORE STRENGTHS
Creative & Technical Leadership • Workflow Optimization • Vendor & Client Relations • Budget Oversight ($5K–$2.5M) • On-Set Logistics • Experiential Activation • Post-Production (VFX, Color, Finishing) • Production Therapist
SKILLS
Creative Production Leadership • Workflow Innovation • Vendor & Client Relations • Budget & Resource Management • Experiential Event Production • Team Mentoring • SAG/AICP/DGA Fluent • Tax Incentive & Cost Optimization • Travel Agent >USPRESSCORPS-
Mentored by David Ogilvy